BEYONCÉ PUTS HER LOVE FOR FASHION ON TOP
October 28, 2014
Beyoncé has partnered with Topshop to produce an athletic streetwear brand.
If you're Queen Bey, you do things big! You don't just collaborate, you create a whole new company. The music and fashion icon and the British multinational fashion retailer create Parkwood Topshop Athletic Ltd, an activewear label. The label will produce clothing, footwear, and accessories.
The Superstar is excited for this venture and said in a statement, "I have always loved Topshop for their fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership."
Sir Phillip Green, owner of Topshop, commented on the partnership and how it will influence the Topshop brand, saying:
"Creating a partnership with Beyoncé, one of the most hardworking and talented people in the world...is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way."
The line is expected to launch in Fall 2015 and will be sold through Topshop stores and websites. What do you think, is this a match made in fashion heaven?
Comment below with your thoughts!
Photo Credit: Facebook
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